Legal

Privacy Policy

Last updated: 6 September 2026

1. Who this policy covers

This is the privacy policy for Untold Devotion (“we”, “us”, “our”).

It applies to all games and apps published by Untold Devotion on Google Play and any other distribution platform we use, unless we specifically state otherwise.

We use this as a single master privacy policy for our products rather than maintaining a separate policy for each app.

Different games and apps may use different features. For example, some may be completely offline, while others may use online leaderboards, anonymous authentication, cloud services, sharing features or optional advertising.

The sections below explain the types of services our apps may use and the information involved.

Where required by law, Untold Devotion is the data controller for the personal information we decide to process. Third-party providers may act as processors or independent controllers depending on the service and applicable law.

We do not operate our own advertising network and we do not sell personal information to data brokers.

2. Which services apply to our apps

Not every service described in this policy is used by every Untold Devotion app.

The current position is:

Where another Untold Devotion app begins using online services, advertising, cloud saving, accounts, analytics or another feature involving personal information, we will update this policy and the relevant app-store disclosures before or alongside release.

The relevant app may also display additional privacy information inside the app where this is useful or legally required.

3. Information we do not normally ask you to provide

Unless a particular future feature clearly tells you otherwise, our apps do not ask you to provide:

• Your legal name
• Your email address
• Your phone number
• Your home address
• Your precise GPS location
• Your contacts
• Your photos
• Your messages
• Your payment or banking information
• A username/password account created directly with Untold Devotion

Payments, if a future app offers purchases, would normally be handled by the app store or payment platform rather than directly by Untold Devotion. We would not normally receive your card or banking details.

4. Information stored locally on your device

Our apps may store small amounts of information locally so that the app or game works correctly between sessions.

This can include:

• Game progress
• Level completion
• High scores or personal bests
• Unlocked content
• Sound, music, vibration or other settings
• Gameplay preferences
• Advertising or privacy choices
• Cached session or authentication information used by an online-service SDK

Local information normally remains on your device unless a specific online feature described in this policy sends information to a third-party service.

Clearing an app's storage or uninstalling it normally removes locally stored app data.

This does not necessarily delete information that has already been sent to an online service, leaderboard provider, advertising provider or other third party.

5. Anonymous authentication and online services

Some Untold Devotion apps may use online services without requiring you to create an account with an email address or password.

Where used, anonymous authentication may create a randomly generated player or user identifier so that online features can work.

For example, an online service may process:

• A randomly generated player or user ID
• IP address
• App and device information
• Network/service information
• Session information
• Other technical information required to provide and secure the service

Where an app uses anonymous authentication without a recoverable external login, that anonymous profile may not be recoverable after the app is uninstalled, its local authentication data is cleared, or the device is lost.

6. Online leaderboards, scores and public names

Some of our games may offer online leaderboards or competitive features.

Where a leaderboard is used, information sent to the leaderboard service may include:

• A player or user identifier
• A chosen public display name
• Leaderboard score
• Rank
• Level or stage reached
• Best streak or similar gameplay statistics
• Limited gameplay metadata needed to validate or display the leaderboard entry

A leaderboard display name is intended to be a public game name, not your real-world identity.

Please do not include your real name, email address, phone number, home address or other identifying information in a public display name.

Where available, our games may apply name-format rules and inappropriate-language checks before accepting a public name.

Other players may be able to see your display name, score and rank.

7. Optional advertising

Some Untold Devotion apps may be supported by advertising.

Advertising may include optional rewarded advertising, where you choose whether to watch an ad in exchange for a gameplay benefit.

We aim to avoid unnecessary or intrusive advertising formats.

Where an app allows you to disable optional advertising, the app will explain what feature becomes unavailable as a result.

For example, Trap Tap: 100 Levels of Lies currently uses only optional rewarded advertising for SAVE MY RUN. It does not currently use banner ads or forced interstitial advertising.

Trap Tap asks whether you want to allow optional advertising before Unity LevelPlay is initialized on a fresh installation.

If you continue without ads, the game remains playable but the rewarded SAVE MY RUN feature is unavailable.

Your advertising choice is stored locally and can be changed through the app's privacy controls where provided.

8. Advertising providers and information they may process

Where advertising is enabled in an Untold Devotion app, third-party advertising and mediation providers may process information needed to deliver, measure, secure and prevent fraud in advertising.

Depending on the app, device, region and provider, this may include:

• Advertising ID or other device/app identifiers, where available
• IP address
• Device manufacturer and model
• Operating-system version
• App version
• Language
• Screen/device information
• Network or connection information
• Approximate location inferred from IP address
• Ad impressions
• Whether a rewarded ad was viewed or completed
• Ad interaction information
• Diagnostic information
• Fraud-prevention or security information

Our current advertising stack for Trap Tap uses:

• Unity LevelPlay for mediation
• ironSource Ads
• Unity Ads

These providers may process data according to their own privacy policies and legal obligations.

Unity's privacy information for game players and app users is available at:

unity.com/legal/game-player-and-app-user-privacy-policy

Unity LevelPlay legal and privacy resources are available at:

docs.unity.com/grow/levelplay/platform/legal-resources

9. Analytics and diagnostics

Untold Devotion does not currently operate its own advertising or behavioural tracking platform.

A third-party SDK or service used by one of our apps may process technical or diagnostic information necessary to operate, secure or improve that particular service.

If we introduce a separate analytics service in the future, we will update this policy and the relevant store disclosures.

10. Sharing features

Some of our apps may allow you to share game results, images, challenges, links or other content through your device's normal sharing system.

Where this happens:

• The share action is initiated by you
• Your device lets you choose the receiving app or service
• We do not need to read your contacts simply to open the normal Android or operating-system share interface
• Once you send content to another app or service, that provider's own privacy policy applies

For example, Trap Tap includes a CHALLENGE A FRIEND sharing feature using the Android system share interface.

11. Why information is processed

Where one of our apps uses online services, the information described in this policy may be processed to:

• Provide the game or app feature you requested
• Authenticate an anonymous player
• Maintain game progress or online state
• Operate leaderboards
• Display scores, rankings or public game names
• Maintain fair competitive scoring
• Prevent cheating, misuse or fraud
• Provide rewarded advertising
• Confirm that an advertising reward was earned
• Measure advertising
• Diagnose technical problems
• Maintain security
• Comply with legal obligations

Where UK or EU data-protection law applies, the legal basis depends on the processing involved.

This may include:

• Providing a service or feature you request
• Our legitimate interests in operating, protecting and improving our apps
• Compliance with legal obligations
• Your consent where consent is required

12. Permissions our apps may request

The permissions requested by a particular app are shown through the relevant app store and operating system.

Depending on its features, an Untold Devotion app may request or declare:

• Internet / network access — for online services, leaderboards, authentication, cloud features or advertising.
• Network-state information — to determine whether an internet connection is available.
• Advertising ID — where an advertising SDK uses it and it is available on the device.
• Vibration — for haptic feedback.
• Other permissions required for a clearly explained app feature.

We do not request access to sensitive device information unless it is necessary for an actual feature in the app.

If a future app needs access to something such as photos, camera, microphone, files or location, that permission and its purpose will be explained when appropriate and this policy will be updated if necessary.

13. Data sharing and sale

We do not sell personal information for money and we do not provide personal information to data brokers.

Information may be shared with third-party service providers where necessary to provide a feature used by one of our apps.

Depending on the app, these providers may include:

• Authentication providers
• Leaderboard providers
• Cloud-service providers
• Advertising mediation providers
• Advertising networks
• Hosting or infrastructure providers
• Platform providers such as Google Play

For Trap Tap, this currently includes Unity Gaming Services, Unity LevelPlay, ironSource Ads and Unity Ads.

Advertising ecosystems may involve exchanges of device, identifier and ad-request information between mediation providers, advertising networks, bidders and advertisers.

Where applicable, our apps will pass available privacy or consent signals to the relevant service.

14. Children's privacy

Our apps are intended for the audience described in their relevant app-store listing.

Unless specifically stated otherwise, our apps are general-audience apps and are not designed specifically for children under 13.

We do not knowingly ask children to provide direct contact details such as a legal name, email address, phone number or home address through normal gameplay.

Players should never use real-world identifying information as a public leaderboard or player name.

Where an app uses advertising, its child-directed or age-related configuration will be set according to the intended audience of that app and applicable platform requirements.

If you believe that a child has submitted personal information through one of our apps, contact us and we will investigate and take appropriate steps where reasonably possible.

15. Data retention

How long information is kept depends on the feature and service involved.

Local information

Local game settings, progress and preferences remain on your device until they are cleared, reset or the app is uninstalled.

Online services

Information submitted to authentication, leaderboard, cloud or other online services is retained according to the configuration and retention rules of the relevant provider.

Leaderboard information may remain for the duration of a leaderboard and, where leaderboard archives are enabled, may be retained after a leaderboard resets.

Some games may include permanent or “All Time” leaderboards that do not reset.

Advertising

Advertising information is retained by the relevant advertising provider according to its own privacy and retention policies.

16. International data transfers

Some third-party service providers used by our apps operate internationally.

This means information may be processed on servers outside the United Kingdom or European Economic Area.

Where data-protection law requires safeguards for international transfers, the relevant provider and/or Untold Devotion will rely on the applicable legal safeguards for that processing.

17. Your privacy rights and controls

Depending on where you live and the processing involved, you may have rights including:

• Access to personal information
• Correction
• Deletion
• Restriction of processing
• Objection to processing
• Withdrawal of consent
• Data portability where applicable

The controls available inside an app depend on its features.

These may include:

• Changing a public player name
• Disabling optional advertising
• Changing privacy choices
• Deleting local app data
• Unlinking or deleting an online account where supported
• Contacting us to request access to or deletion of online-service information

If an app uses an anonymous identifier, we may need enough information to identify the correct record before we can act on a request.

You may also have privacy controls directly through your device, app store or third-party service provider.

In the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk

18. Security

We aim to minimise the information used by our apps and to use established service providers for online functions rather than collecting unnecessary personal information ourselves.

No internet transmission or online service can be guaranteed to be completely secure.

We therefore aim to limit information sent by our apps to what is reasonably necessary for the feature being used.

19. Third-party privacy policies

Where an Untold Devotion app uses a third-party platform or service, that provider may have its own privacy policy.

Relevant providers may include Unity, Google, app stores, advertising networks and other online-service providers.

Their own policies govern the processing they carry out independently.

20. Changes to this policy

We may update this policy when:

• We release a new app or game
• An existing app gains a new online feature
• Advertising providers change
• Authentication or leaderboard services change
• Analytics are introduced
• Permissions change
• Legal requirements change
• Our data practices otherwise change

We will update the Last updated date above when this happens.

Where a change materially affects an app already in use, we will also update the relevant app-store disclosures and, where appropriate, provide an in-app notice or privacy control.

21. Contact us

If you have any questions about this privacy policy, an Untold Devotion app, or your privacy rights, contact us at [email protected].

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